collection overview
There’s been a magnifying lens on western culture in recent years. People want to know more about it: how we (cattlemen and women) do things and why we do them. Sure, movies, TV shows, and romance novels give the audience a taste of western life — but actually getting down and dirty, working with American ranchers, gives you the whole meal. This exhibit spotlights the intricate details of cattle branding, which I believe best exemplifies the good, the bad, and the ugly of cowboy culture.
mission statement
To preserve traditions and customs honored at cattle brandings in hopes to showcase the beauty, reality, and timelessness of ranch life through digital photography.
In other words, I hope these photos give you a fresh perspective on the agricultural industry; I hope they educate you in the practices associated with animal agriculture that often get a bad rep; and most importantly, I hope they make you appreciate the next steak you eat just a little bit more.
